You’ve probably heard content marketing come up in a lot of conversations. After all, it’s been a buzzword for the last few years! But the better question would be, why should you care about content marketing?
Content marketing uses content consistently to get in front of a well-defined audience. Content can be anything like:
Content marketing is the glue that holds all your digital marketing campaigns together. We often discuss the importance of top-of-mind visibility and getting your brand out there.
Want to get to the next level with your digital marketing? A well-executed content marketing strategy can get you there.
Here’s the keyword to take out of the last paragraph: well-executed. Like anything else in the digital marketing sphere, you need a plan! Campaigns don’t just appear out of thin air. You can’t start posting blogs every day (please don’t post blogs every day!) and hope you’ll get in front of your target audience. First, you must understand who you want to get in front of and find creative ways to do it. This means writing content your audience will engage with and share on the internet.
The beauty of content marketing is it can work for any industry when executed correctly! Content marketing can benefit any topic, like business development, fashion, farming, or truck driving.
To be successful with content marketing, you must have a digital marketing strategy. Without an online presence, you will not see the leads and gains you want. You should already be ranking well for keywords that are important to you. On its own, content marketing may not be enough for your business. Consider it as a tool that helps your other digital marketing initiatives instead. Posting on social media every day when you have 10 likes on your Facebook page isn’t going to help you. Blogging weekly when you get less than 100 hits on your non-responsive website a week also won’t help you. Once you have a digital marketing foundation, content marketing is just the cherry on top!
As much as we would like to say there’s a magic sauce for SEO, it’s not true. Google is constantly changing. One day you could be number one, and the next day you could be number three on page one. There’s no way to predict what Google is going to do next.
We know that content marketing with an innovative and thoughtful digital marketing strategy works. Content marketing won’t bolster your SEO overnight. Give it time, and you’ll see great things. You may see popular blog posts start ranking on the first page of Google because of engagement.
Google always notices everything you do online. Updating pictures on your website? Google knows. Wrote a new blog post? Google knows. Change the navigation bar on your homepage? Google knows about that too.
Those small changes all add up over time. Consistently updating content and sharing it across social media is noticed. All those small things could be the difference between ranking number one or number two. There are plenty of other factors at play, but content marketing is a piece of the puzzle.