One of our core competencies going on 17+ years is our ability to perform search engine optimization and get our clients’ specific keywords as high as possible. At Portland Website Co., our search engine optimization services include on and off-page SEO work, SEO consulting, domain name strategy, content development, local search, citation generation, link building, and tag reconciliation.
Search engine optimization is the science of getting search results to factor higher on search engine results pages (SERPs). It involves understanding complex algorithms and creating an SEO experience that has appeal.
Over 200 variables and multiple algorithms evaluate your website inside Google. Working with experienced SEO professionals at Portland Website Co. can make your climb to the top less expensive and more calculated.
Organic search engine optimization, when done correctly, can drive incredible amounts of traffic to your website. This traffic is very intentional and of high value compared to other types of digital marketing. We always talk about the marketing mix in our planning, and SEO has a specific and important place in this mix.
Many great marketers will discuss mix and the role that mix will create in top-of-mind awareness, return on investment, and target marketing. SEO has a solid place in the total digital marketing mix and should be evaluated and enhanced early in the planning process.
The harsh reality of every successful website marketing campaign is that they require ongoing search engine optimization services. Why? Generally, this is due to the competitiveness of the keywords being targeted.
“At the end of the day, if people are searching for a term related to your business and you are not on page 1…your business just does not exist to the searcher.”– Michael Dobkowski
Logically thinking, if you’re optimizing your website to remain competitive, so is your competition. The difference is in the quality of the website SEO, which should achieve the desired goal of a higher, more stable ranking than your competition.
Regardless of how good an SEO is, no SEO company controls the search engines, nor has the secret to them. Therefore, when search engines do a major shake-up, generally, so do all the rankings. However, some constants can be performed continually to help reflect algorithm changes.
This is the exact reason for developing link popularity is essential. The more quality links you have anchored around the web, the more stable your site will become and move as required with algorithm changes. Websites disappear and move when search engines conduct major updates, though the sites with quality content and stable link structures tend to return and take up their original positions.
Without ongoing SEO, sites can slowly creep downward in the rankings. Why? Because your competition is continually attempting to rank above you, and as such, you will slowly push your website off page 1, page 2, and so on.