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Digital Marketing

Great marketing begins with a strategy, but it can be challenging to know where to start. For example, how do you get the most return while staying within your budget? Are online reviews critical? Should I have a social media account?

You are not alone. These are questions we hear from our Maine-based clients every day. Our goal is to offer the highest quality digital marketing services and education to our clients in Portland and throughout Maine.

A solid digital marketing strategy across all platforms is vital. At Portland Website Company, we know your first impression begins with a click – not a handshake. With over 20+ years of internet marketing experience, we can help your business create a roadmap for success that’s custom and authentic to you.

With a focus on branding, visibility, and conversions, our marketing planning can generate leads and, most importantly, new customers. Portland Website Company’s top marketing consultants will work to analyze your online presence, examining social media networks, online visibility, SEO strategy, website performance, paid search (SEM) campaigns, and more.

Website Design

Elevate your online presence with our captivating website design services. At Portland Website Company, our expert designers blend creativity and functionality to design websites that leave a lasting impression. 

From intuitive navigation to responsive layouts, we’ll make sure your website captures your brand while delivering a seamless user experience.

Digital Marketing

Unlock the full potential of your brand through our comprehensive digital marketing strategies. We combine data-driven insights with creativity to engage your target audience across various platforms. 

Whether it’s social media, content marketing, or email campaigns, the team at P0rtland Website Company is dedicated to maximizing your online reach and driving measurable results.


Bring back lost opportunities and increase conversions with our re-marketing expertise. By strategically targeting users who’ve previously engaged with your website, we reignite their interest and guide them toward meaningful actions. 

This technique involves embedding a code snippet on your website, enabling a remarketing tool to trace user actions and deliver precisely targeted image ads.

Search Engine Optimization (SEO)

Boost your online visibility and climb the search engine ranks with our proven SEO strategies. Our seasoned SEO professionals analyze your website’s structure, content, and keywords to optimize its performance in search results. 

By enhancing both on-page and off-page elements, we can help you attract organic traffic, establish a dominant digital presence, and generate quality leads.

Social Media

Social media optimization is necessary if you want your brand and company to be found online. A strong online presence is just one piece of the puzzle for building brand awareness. 

Portland Website Company excels at helping businesses of all sizes be found online using social media engagement to create awareness on and offline.


Geofencing is an excellent way of geotargeting users based on specific geographical areas. By targeting their mobile devices, we can follow them on other devices, like their desktop computer and tablets, to continue targeting them on different mediums. 

This form of advertising fences users and serves them ads once they reach the fence on their phones and other platforms.

Paid Search (SEM)

If you’re looking for a form of digital marketing with a return on investment that you can track, paid search marketing (SEM) is one of the best available. With paid search, you’re given actionable numbers like the cost per click and pay per search. 

All paid search advertising campaigns at Portland Website Company are designed with custom landing pages to ensure leads can move forward in the marketing funnel without getting distracted by your website. In turn, we can determine an accurate ROI for your leads from PPC campaigns.

Local SEO

Local SEO (or local search) uses information management techniques to ensure you’re properly found when searched for online. Local SEO works in action when searching for the best place for a lobster roll in Portland, Maine.

The information that comes up is relevant to the local area that you’re in. But that information is crawled to ensure it’s relevant, based on reviews, location, menus, and other factors determined before the results are shown. 

When you’re doing local SEO services with Portland Website Company, you’ll have control of what’s shown and ensure that the most people will see your listing when it’s most relevant.

Content Marketing

Content marketing uses content to get in front of your desired audience. Whether creating whitepapers, blogging, sending out emails, or using gifs, content marketing is all about creating content effectively. 

But the best way to use it is with other digital marketing strategies. A well-executed content marketing strategy combined with other services can help things like your rankings on Google, increase brand awareness, and help engagement.

Everything your business is associated with online impacts how people and customers see you. Online citations, quality reviews, fast-loading websites & engaging social media accounts are just some of the areas where Portland Website Company excels most.

Man Using a Laptop Computer With Cat Nearby

The tools available for digital marketing success are boundless and constantly changing. It’s our job to know what will work best for your business. We focus on online branding, visibility, and lead conversions. Digital marketing solutions help by generating more interest. In turn, this gets more new customers through your virtual door! 

Our process is simple. We’ll review your marketplace and competition to establish the tools and strategies to help your business succeed. Then, after thoroughly auditing your online presence, we’ll develop the best digital marketing strategy customized for your business.

Each strategy is individual and unique. What works for one business may not work for you, and we realize that. With our proven digital marketing strategies, we’ll help your business grow and evolve.

Once we’ve developed a multi-faceted strategy, we’ll execute campaigns. Then, after your campaign starts, our team will continue monitoring and optimizing, giving our clients exceptional results.

We’ll never take a “set it & forget it” approach to your business or marketing. Instead, with our 20+ years of internet marketing experience, we can help your business create a roadmap for success.

Curious how our Portland digital marketing agency can help your business? Call our offices today!

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We’d love to hear about your business and talk about how we can help!
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