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Paid Search (SEM)

Paid search is one of the most trackable types of digital marketing. Pound for pound, you can figure out your return on investment and learn actionable numbers, such as the cost required to acquire a customer. We have helped hundreds of businesses develop aggressive paid search campaigns that deliver results. As Google Premier Partners, we achieve success using lead generating services that work. We can achieve higher quality scores and conversions on campaigns due to this premier status with Google.

For over 10 years, we have employed Google certified experts to work in our paid search department. Bruce Dobkowski and Spenser Pontbriand were the first employees to pass the certification test and begin helping our clients succeed. Our paid search department consistently produces PPC campaigns that perform exceedingly well and get businesses the leads and results that they are looking for.

Pay-per-click (PPC) advertising can guarantee your website appears on the first page of results for every applicable keyword search on Google, and Bing. To achieve the highest position, you bid against other advertisers for the same set of keywords or phrases. Careful planning and execution of campaigns are necessary to manage budgets, optimize, and keep the cost per click (CPC) low, and maximize site traffic and lead conversion rates.

PPC keyword lists are custom developed based and matched according to targeted traffic. All traffic is tracked and reported on a monthly basis and delivered to you by report via e-mail. Our Google Adwords and Bing Search Marketing PPC advertising campaigns are based on competitive analysis and optimum keywords and are derived from extensive research. The ultimate objective is to increase targeted traffic that will result in more business for companies.

To achieve success, our paid search advertising is designed in tandem with custom landing pages. These landing pages contain key calls to action to move leads forward in the marketing funnel process. Landing pages give us extensive tracking information, allowing us to track a true ROI on your PPC advertising campaigns.

Prior to starting any PPC campaigns, we will need to carefully plan a list of goals to assess the success of such a campaign. To start the project, we will require a valid credit card to open your accounts on the mentioned search engines or access to existing accounts.