Remarketing works by applying a snippet of code to your website. This code allows a remarketing tool to track the actions a user takes on your site and allows us to serve them targeted, timely image ads. This is a great tool for re-engaging people who have shown an interest in your services and serving them highly relevant ads over time. This acts as a great, highly cost-effective branding and reminder tool. Cost is charged as Cost-Per-1000-Impressions.
Facebook Remarketing works exactly like Remarketing above, but the Ads are shown on the Facebook news feed. What do we do differently? We ensure that the ads shown are relevant to the content viewed on the website.