Behind The Scenes

A day in the life of an internet marketing consultant at Portland Website Co.!

When you’re a client with Portland Website Co., you’re a client for life. We are an all hands on deck kind of company, with a serious dedication to customer satisfaction. If you were wondering who keeps calling you to stay in touch and on the same page, it’s probably your Internet Marketing Consultant! Every single client with us gets an Internet Marketing Consultant (although you may know us as a client manager, we wear that hat too). Your Internet Marketing Consultant is dedicated to keeping you happy and suggesting services that compliment what you’re already doing for digital marketing initiatives with your business. Ever wondered just what is we do all day long? Just keep reading and you’ll get a small taste!

At Portland Website Co., the role of an Internet Marketing Consultant is a fundamental one, and a job we don’t take lightly. We serve as the main point of contact for clients and act as the “quarterback” between clients and our internal teams. We work hard to ensure that the process from point A to point B is a smooth one! If you have specific goals you want to reach, have questions, or are looking for support with your digital marketing efforts, we’re the ones you call.

A day in the life of an Internet Marketing Consultants starts the way many other jobs do – coffee, lots of coffee! We can usually guarantee we’ll have a handful of emails with questions, requests, and project updates, so that energy boost is imperative to get the ball rolling. Responding to client emails and voicemails, putting in ticket requests to our web development team, checking on the status of outstanding tickets, touching base internally on campaigns – this is just a small example of what most mornings look like for IMCs.

Our day-to-day work depends heavily on what services our clients are utilizing. We offer a wide range of services at Portland Website Co., including SEO, paid search, social media, local SEO, website development, graphic design and more. With this variety of services, Internet Marketing Consultants wear a lot of hats. In order to provide support to clients and help guide them to success in digital marketing, we always need to be on our A-game when it comes to analysis, suggestions and updates!

A large part of what we do is analyzing your reports and helping you understand what they are, why they’re important, and how you’re doing. This could be reporting for anything from SEO to paid search to Facebook ads. We understand that the outcome of the data is what matters most, so being able to explain details to you in a clear, digestible way is one of our most essential responsibilities.

Another major part of our day is auditing websites. We take a look at client’s sites to find any bugs, like spelling or grammatical errors, formatting or responsive issues, broken forms, missing links, old Flash videos that need to be replaced – you name it, we’ve probably found it somewhere on a website! This maintenance not only keeps your site looking fresh and updated, but it also highlights any weak spots that we may be able to make suggestions on. If an important call-out is hard to find or your phone number isn’t listed clearly, these are details you want to know to encourage a better visitor experience (and just so happens to be our specialty!)

The most crucial – and quite frankly, the most fun – component of our job as Internet Marketing Consultants? Supporting our clients! We talk to clients all day long – we know how important these relationships are, and we want you to feel like we are an extension of your team rather than a separate company. Whether it’s over the phone, through email or in person, what’s most important to us is that you know we are here for you!

If you want to chat about your digital marketing efforts or simply learn more about what we do here at Portland Website Co., give us a call today!