Are you familiar with blogging? If you’re reading this article right now, you already are, because this is part of a blog. We know that you’ve heard the term, a lot, and that you’re probably familiar with blogging, but there’s a lot that you may not know about it. Keep reading on to learn how to make blogging, work for you.
What Is A Blog?
Let’s start with the basics here. A blog is written on a website, and is usually updated on a fairly frequent basis. Blogging is generally written in a more informal, or conversational tone, which makes it easier to connect with people around you. Blogs can be included as part of a CMS or content management system. There are many different kinds of blog that exist on the internet, and they are all different! Blogs are typically about 350-500 words each, though this can vary depending on the topic, as well as who is writing.
Why Should I Blog?
So now that we know what a blog is, the question is this: why should you blog? As a business, it’s important that your customers and clients know the true you. In our digital age, it’s becoming increasingly crucial for businesses to not be perceived as being corporate, or cold. Like other aspects of branding, blogging is one more way that you can use your voice to stand out in the crowd.
If you’re looking for a way to increase your rankings with Google, blogging can help with that. Overall, Google notices when websites are being updated, and how often content is being tweaked. For those with an SEO strategy (and really, this should be the case for every business) blogging is a simple way of getting seen by Google on a regular basis. Combine this with blogging around relevant keywords that you want to rank for, and you can begin to see the power that can come with the humble blog.
Connect Your Blogging With Other Marketing Efforts
Obviously, blogging is an incredibly powerful tool, even on its own. Imagine if you could make blogging work for you and your marketing efforts! It’s possible, and totally achievable, if you know what to do. One of the easiest ways to connect blogging with other marketing efforts is through social media. Not only is there an SEO boost with blogging, but it’s also a simple way to direct traffic to your site.
When you publish a blog post, make sure to connect with your social media accounts. The first one to connect is your business Facebook page. Post your blog on the Facebook page and a little description about the topic of the blog, and why people should be reading it. If you have a decent following on your Facebook page, this should result in a little boost of direct traffic to the site. If you’re familiar with other social media channels, make sure to cross-post your blog, especially on Twitter, Instagram, and Pinterest. Anywhere that you have a following online is a great place to post your blog. If you do this on a consistent basis, you may be surprised by the engagement that you’re able to generate, just from some simple blog posts published a few times a month!
Not every business has time to sit down and write a blog post every week, we get that. If you’re looking for some guidance, or just someone to create and publish these posts for you, we can help! Drop us a line or give us a call at 207-887-2219.