Internet Marketing Tips

Portland Website's New Years Resolutions For Your Website in 2018!

We know, we know: all you’ve heard about lately are your New Years resolutions! But this time, we’re talking about your website’s new years resolutions. Hopefully, 2017 was the year that you finally took control and went responsive. But even if you did make the responsive switch, there are other things you could be doing to make your website stand out from the crowd. So sit back, relax, and let us school you on the New Years resolutions that actually matter in 2018!

Resolution #1: Update Your Website More Often

Go visit your website, we’ll wait.

Did you see information on your website that isn’t accurate or up to date? Were there hours listed that you haven’t had since 1994? These terrible problems could be easily solved if you just updated your website more often. Ideally, you should be updating your site when there are updates that need to be made. But did you know that Google is watching how often your site is updated as well? Not to sound creepy, but Google takes things like site updates into account, especially when it comes to your SEO (Search Engine Optimization for those that don’t know). In other words, if you’re not updating your site on a monthly basis, you could also be impacting your SEO rankings. This might be one of the easiest New Years resolutions you can achieve!

Resolution #2: Update Your Copyright To 2018

Another easy one for New Years resolutions: update your copyright to 2018. You may not think this is important, but it is. Chances are, your clients and customers are looking and noticing things like copyright dates not being updated. This could cause them to wonder what else you’re cutting corners on. And that just leads them down a scary path that they never needed to go down in the first place. So update your copyright and just do a cursory glance over the content that’s on your homepage. Check another one off the list!

Resolution #3: Consistent Branding Across Platforms

This one goes a little bit beyond just your website, but we think it’s equally as important. Do a quick search of all your social networks: Facebook, Twitter, Google +, Pinterest, LinkedIn, and Instagram. Are you using the same logo on all platforms? Is your company name spelled correctly and the same across all platforms? Is your contact information up to date? Think about branding as a big picture venture. Clients could be finding you on Facebook or LinkedIn before they hit your site, so it’s important to make sure everything that’s being seen is correct. Small changes like these make great New Years resolutions!

Resolution #4: Get A Responsive Website ASAP

If you already have a responsive website, you can disregard this section. But if you still have an old and outdated website, you NEED a responsive website. First impressions only happen first, which means it may be your only opportunity to get in front of a potential customer or lead. So how do you know if you have a responsive site?

  • Responsive sites respond seamlessly on all devices, delivering an easy to use experience, no matter what device a customer may be viewing your site on: desktop, mobile, or table.
  • Responsive sites are full width, meaning that they no longer resemble an 8 x 11 sheet of paper, and expand to the full width of a screen.
  • Responsive sites are clean and modern, and focused on the best possible user experience across the board.

If this doesn’t sound like your website, it’s time to go responsive. Time and time again, it’s been shown that people are judging businesses based off of the experience that they have on their site. This means that you could be losing customers and not even know it! By far, this is the most important of the New Years resolutions on this list, and the biggest investment you can make for your business.

With these New Years resolutions, 2018 is looking great! Feeling overwhelmed by the work ahead? Please fill out our contact form below or just give us a call. We’re happy to come up with a digital marketing strategy that works for you!