In an age of social media and constant branding, it can be easy to assume that you’re doing everything right when it comes to internet marketing. But, like most things that require time and energy, internet and digital marketing is an art form. You’re probably making mistakes that you’ve never even realized until now. Find out how to fix these problems and get your internet marketing whipped into shape!
Not creating unique content, consistently.
Do you post on social media and just hope for results? It’s not that easy. It’s time to be introduced to every marketer’s favorite tool, the editorial calendar. Using an editorial calendar allows you to plan out your social media, which keeps you organized and on task. Everyone’s format may look a little bit different, but editorial calendars give you full control over what you’re posting, when you’re posting it, and how effective it is. Remember that for small businesses, social media is just one tool of many that can help drive traffic to your site, keep your followers engaged, and keeps you relevant.
If you have a Facebook page, you should be thinking about incorporating a blogging strategy into your social media efforts. Blogging has become a world of its own, and it’s your opportunity to be in front of your audience as an authority on your subject. There’s a lot that goes into what makes a really fantastic blog post, but the most important thing to remember: create quality content. What you have to say is important, and deserves to be heard. If you’re passionate about what you’re writing, the people who read it will be too.
Not knowing your budget for spending
When it comes to marketing, knowing what kind of budget you have is pretty crucial. We all know the adage that you have to spend money to make money. But how much money should you spending? This is something that all businesses struggle with, but it can be easily remedied. If you haven’t already, you should create a marketing plan. Marketing plans don’t have to be elaborate, or scary. In fact, they can be exactly what you want them to be! A good marketing plan will give you goals to outline, and a way to achieve them throughout the year. You should also incorporate a budget, so you know exactly how much you can spend, each month. This should be adjusted based on when your “busy” season is, so you allocate enough funds if you need to do some kind of push with your internet marketing. Knowing what your budget is makes it a lot easier to make smart internet marketing choices, all year long.
Not tracking your ROI
After you’ve set up your editorial calendar and a marketing plan, you’ll also have to find a way to track your ROI (or return on investment). Knowing your return on investment is extremely important for several reasons. Knowing your ROI allows you to know what is and isn’t working with your internet marketing strategies. Not keeping track of your ROI and how your marketing campaigns are doing is like throwing all of your money away, over and over again. Tracking is key, especially when it comes to creating content, paid search campaigns, SEO, and more.
Putting all your eggs in one marketing basket
When it comes to marketing, are you only going after one avenue? It helps to know what works for you, of course, but what many people don’t realize is that internet marketing works best when it’s varied. If you’re only doing Facebook Ads, you’re probably not going to see the results that you’re looking for. That’s why when it comes to marketing, we recommend not putting all your eggs into one marketing basket. Having tracking in place on your ROI will help you realize what’s working, and what you might need to change. Many aspects of digital and internet marketing work off of each other. You should be doing various things, like SEO maintenance, Facebook Ads, Paid Search, Local SEO and more. If you’re able to spread the wealth around, you’ll find that you’ll receive more qualified leads, which is always the end game when it comes to internet marketing.
Restructuring your internet marketing strategy can be difficult, but it’s worth it in the end. If the idea of overhauling and restructuring your marketing goals is giving you hives, don’t worry! We’re here to help! Give us a call or fill out the contact form below if you think it may be time to give your marketing a little bit of TLC.